why kurv

An Institutional Approach to Portfolio Management

Kurv Investment Management is an active ETF issuer founded in 2023. Our team combines decades of experience from firms including PIMCO and Goldman Sachs to build actively managed, tax-efficient investment strategies across growth equities, precious metals, thematic investing, and income solutions.

2023
Founded
$500M+
assets under management
15
ETFS ON THE SHELF

Our Approach

Institutional strategies. Accessible ETFs.

At Kurv, we package those same strategies into accessible ETFs, bringing true institutional portfolio tools for advisors and their clients to reach their financial goals.

 

Investment Excellence

Active management grounded in data-driven research and disciplined execution.

 

Growth with Income

Designed to pursue appreciation without sacrificing income.

 

Tax Efficiency

Leverage ETF structures and options based strategies to pursue tax efficient income.

Our Philosophy

We believe active management generates better risk-adjusted returns over time for investors’ portfolios as the markets experience generational realignment.

Our Process

We employ a rigorous, quantitatively-driven process that integrates top-down macroeconomic analysis with bottom-up securities selection, anchored at every stage by disciplined risk management.

01

Top-Down
Macroeconomic Analysis

We believe forward-looking views on key economic variables are primary drivers of asset prices over the secular (3–5 year) and cyclical (12–18 month) horizons.

02

Bottom-Up
Securities Selection

We implement rigorous security-level analysis to optimize the expression of our macro views and to exploit short-term pricing anomalies.

03

Disciplined
Risk Management

We monitor portfolios to ensure risk budgets and portfolio volatility remain consistent with stated objectives and investor expectations.

 

our origin story

The Market Shift That Inspired Kurv

The Catalyst

A new era for ETF innovation

In September 2020, SEC Rule 6c-11 standardized the regulation of most ETFs, accelerating the growth of options-based ETFs and creating new opportunities for portfolio construction.

The Challenge

Modern portfolios demand more

Advisors continue to navigate three persistent challenges:

Growth
Pursuing growth amid rising market uncertainty.

Income
Finding reliable income in a changing rate environment.

Risk Management
Balancing growth and income within a defined risk budget.

The Solution

Institutional Strategies. Accessible ETFs.

At Kurv, we deliver actively managed, tax-efficient strategies to investors of all sizes and bring a true institutional approach to portfolio management.

our team

Founded by a team of investment professionals from PIMCO and Goldman Sachs with decades of experience managing portfolios for sovereign wealth funds and endowments.

Built by leaders from

Goldman Sachs
PGIM
Oppenheimer
Pimco
Ernst & Young

Kurv Spotlight

 
Insights
Jul 23, 2026

KQQQ Celebrates its second Anniversary in Fine Form

Kurv Technology Titans Select ETF (KQQQ) celebrates 2 years listed on Nasdaq. Since inception KQQQ has delivered a 52.51% return (based on MKT price).